Powered by The Macallan Group, our internal creative and marketing department. We deploy high-intent, direct-to-patient campaigns that feed directly into the Algos operational workflow, ensuring maximum ROI on every marketing dollar instead.
Most healthcare marketing fails because it is disconnected from clinical operations. Agencies celebrate "impressions" and "clicks" while your front desk drowns in unqualified leads.
By integrating the agency directly into the infrastructure. Our campaigns don't just generate traffic; they generate qualified candidates who are ready for care.
Find Patients Actively Seeking Care.
Attribution Down to the Procedure.
Narratives That Build Trust.
Conversion-First Architecture.
We don't waste budget on generic awareness. We use intent-based signals to target patients at the moment they are searching for a solution.
Paid Search (PPC): Capturing high-intent queries with conversion-focused landing pages.
Geo-Fenced Social: Targeting specific demographics around your intended audiences.
Programmatic Display: Retargeting users who have engaged with relevant health content to keep your therapy top-of-mind
Lead Integration: Web form fills and calls flow directly into the Patient Engagement Center (PEC) for immediate qualification.
ROI Transparency: We match marketing data with EHR appointment data to prove exactly which campaign generated which procedure.
Brand Development: Building resilient healthcare brands (e.g., Redefine Healthcare).
Medical Animation: High-fidelity 3D visualizations that explain how your therapy works in seconds.
Provider Storytelling: Video production that humanizes your physicians and builds trust before the first visit.
Your website is your digital waiting room. We build mobile-first, ADA-compliant sites designed specifically to convert visitors into scheduled appointments
Speed & Performance: Optimized for Core Web Vitals to ensure high search rankings.
Integrated Booking: Seamless connection to your EHR scheduling or our PEC intake forms.
Landing Pages: High-performance, data-driven landing pages to support marketing initiatives.
Marketing isn't just about ads; it's about what happens next.
Our creative teams collaborate directly with our clinical navigators. We know the exact questions patients ask when they call, and we build content that answers those questions before the phone even rings. This alignment ensures that marketing messages are clinically accurate and operationally effective.
We measure success in outcomes, not just activity.
We reject "Likes" and "Impressions" as primary success indicators. We report on "Consults Booked," "Procedures Completed," and "Revenue Generated." Our closed-loop system connects marketing spend directly to clinical outcomes in the EHR, providing irrefutable ROI.
We speak fluent healthcare.
We understand the complex regulatory environment (FDA, HIPAA) and the nuances of patient care. We build compliant campaigns from day one, ensuring your brand is protected while driving growth. We don't just market healthcare; we understand the medicine behind it.
